If you’ve ever been on a tour of a vineyard or winery, you’ve seen some of the most top-quality marketing at work. Winemakers are as much in the consumables industry as the tourism industry, and there’s a good reason that travellers take the time to visit their favourite wineries.

Okay JVers. We decided it was time for a TikTok takeover experiment. The team got full control of my TikTok account yesterday and went wild creating and posting ten videos in a single day.

The goal was to see how quantity impacts TikTok likes. Content creators like Gary V have…

Over the last few years, I’ve experimented with virtually every platform out there: LinkedIn, Facebook, Instagram, Twitter, TikTok, Pinterest… the list goes on and on. The team and I have been posting, creating native content, measuring metrics, and creating and correcting to see what works for clients and ourselves.

I’ve…

Jared VanderMeer

I recently published If You Sell, You Lose, my first marketing book designed for businesses, brands, and marketers. Videos and marketing tips on YouTube.

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