If you’ve ever been on a tour of a vineyard or winery, you’ve seen some of the most top-quality marketing at work. Winemakers are as much in the consumables industry as the tourism industry, and there’s a good reason that travellers take the time to visit their favourite wineries.

If you don’t have an influencer program, it’s time to start working on one. The world’s top brands are harnessing the power of influencers, and the secret is, you don’t need to be a multi-billion-dollar brand like Amazon to do the same. When I talk to brands about influencer marketing…

Last night was a sleepless night because I was too busy dreaming about… you guessed it! B roll! There have been some incredible B roll challenges on YouTube in the recent past. We were inspired by the Peter McKinnon B roll challenge. So, with that goal in mind, Q and…

What Makes a City or Brand Stand Out Above the Noise? If you’ve seen any of my marketing vlogs on YouTube before, you know I’m a big fan of observation decks. This is where the story of a city comes to life before your eyes. Any city that doesn’t currently have an observation deck needs to get on it now! …

There’s one thing digital marketers often forget, and it’s that people know what they want. Audiences are leading the way in our digital content. What’s valuable to them changes fast, and it’s our job to get out there and find out what they find valuable right now and create it…

If you’re a podcaster, you’ve probably had some challenges with getting great guests out to your how. I’ve recently been working on finding people for my #TalktoJV podcast. It’s not always easy to get podcast guests out to speak, but over the past year, I’ve had some excellent local entrepreneurs…

When I talk to clients, I ask them where they want to build their brands. Most of them say they want to take their brands global. That’s a great goal, but building a global brand starts with building your local brand in the sphere you’re already influencing. True believers and…

Okay JVers. We decided it was time for a TikTok takeover experiment. The team got full control of my TikTok account yesterday and went wild creating and posting ten videos in a single day. The goal was to see how quantity impacts TikTok likes. Content creators like Gary V have…

Over the last few years, I’ve experimented with virtually every platform out there: LinkedIn, Facebook, Instagram, Twitter, TikTok, Pinterest… the list goes on and on. The team and I have been posting, creating native content, measuring metrics, and creating and correcting to see what works for clients and ourselves. I’ve…